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What's going to be discussed?

 

Living in a rural area often means travelling longer distances for everyday journeys to work, school or to access healthcare and shops – and for many in rural areas, most such journeys are made by private car.

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Along with increasing funding, innovation in transport technologies and services has the potential to enhance rural transport, support a higher quality of life for people in rural areas, and offer greater choice for how journeys are completed.

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BCoE-supported delegate places

Event partner Bus Centre of Excellence (BCoE) is generously funding a number of places for selected delegates to attend Quality Rural Bus 2025.

 

BCoE will be prioritising local authorities and there will be a maximum of one free ticket per organisation. 

 

Applications are now closed

Conference Shuttle Bus 

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Supplied by:

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Look for the Uno Pride bus, which will be the transportation for this event

Departures from Hatfield Station:

 

07.45

08.15

08.45

Departures from Fielder Centre:

 

16.45

17.15

17.45

Programme

Please note the programme is currently under development

09.00

Registration

Tea & coffee served in the Function Room exhibition area

10.00

11.00

Conference Room

Welcome from: Stephen Joseph, Visiting Professor, Smart Mobility Unit, University of Hertfordshire

 

Opening plenary: Rural buses’ key role in supporting growth and opportunity

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Session led by: Leon Daniels, Advisory Board Chair, Bus Centre of Excellence

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Simon Lightwood, Parliamentary Under-Secretary of State for Transport, Department for Transport (video address)

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Alison Edwards, Director of Policy and External Relations, CPT

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Stephen Joseph, Visiting Professor, Smart Mobility Unit, University of Hertfordshire

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Panel discussion and audience Q and A

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Transport Committee inquiry into buses connecting communities

Alex Mayer, Labour MP for Dunstable and Leighton Buzzard, and a member of the House of Commons Transport Select Committee

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11.15

Morning break

Tea & coffee served in the Function Room exhibition area

11.45

Room B

Breakout 1:
Operational bus models for less densely-populated places

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Chair: Alison Edwards, Director of Policy and External Relations, CPT

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Cornwall’s Enhanced Partnership

Gemma Hall, Integrated Network & Partnerships Manager, Cornwall Council
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Norfolk Enhanced Partnership

Niki Park, Head of Passenger Transport, Norfolk County Council

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Redesigning rural bus networks - can franchising work in rural areas?

Stephen Joseph, Smart Mobility Unit, University of Hertfordshire


Innovative service delivery models for rural bus services: Enhanced Partnerships and micro-franchising

Charlie Hamilton, Partner, Grant Thornton UK LLP

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Panel discussion and audience Q and A

Room E

Breakout 2:
How buses can stimulate the rural economy

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Chair: Alistair Kirkbride, Founder, Low Carbon Destinations

 

Buses and the rural visitor economy

Renee van Baar, Principal Transport Planner, Midlands Connect

 

Economic impact of local bus services within the EEH's rural hinterlands

Trevor Brennan, England’s Economic Heartland (EEH)


How might sustainable access to tourist destinations be achieved in rural south Cambridgeshire? An e-bus feasibility study for the Meldreth, Shepreth and Foxton Community Rail Partnership

Clare Waldron, Associate Director, ITP and James Ford, Senior Consultant, ITP

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How support and investment in rural services by urban authorities can bring substantial benefits across boundaries

Dan Pearman, City Transport Director, Leicester City Council

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Panel discussion and audience Q and A

13.00

Lunch break

Refreshments served in the Function Room exhibition area

14.00

Room B

Breakout 3:
Integrating rural transport options to provide a viable alternative to the private car

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Chair: Helen Morris, Head of Integrated Passenger Transport Unit, Essex County Council

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Integrating different transport provision to support services through reduction in cost and increased efficiency

Caroline Whitney, England Director, Community Transport Association (CTA) and Tim Christian,
General Manager, Ealing Community Transport
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Case studies from Transport East, the national STB Centre of Excellence for Rural Mobility

Sharon Payne, Rural Mobility Manager, Rural Mobility Centre of Excellence (RMCoE)

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Developing a framework to enhance commercially operated rural public transport in Ireland

Philip Kavanagh, and Davide Longhi, Transport Planners, National Transport Authority

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Panel discussion and audience Q and A

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Room D

Breakout 4: Better bus stops

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Join Trueform and Campaign for Better Transport for an interactive roundtable session

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Chair: Silviya Barrett, Director of Policy and Campaigns, Campaign for Better Transport

 

Speakers:

Robert Davis, Sustainable Travel Manager, Trueform 

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​Ivan Bennett, Independent Consultant

 

Bus stops are critical pieces of infrastructure, providing an important link between passengers and bus services. When bus stops are comfortable and sheltered, with clear information on display, it makes catching the bus a pleasure and encourages more people on board. But too many bus stops are poorly-equipped, lacking even the most basic information.

 

In this session, we will discuss the potential for a national standard for bus stop infrastructure and information to give more people the confidence to take the bus, and what support local authorities need to upgrade bus stops in their area. 

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This session is limited to 20 participants so please arrive early...

Room E

Breakout 5:
Supporting sustainable growth and social inclusion
in rural areas

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Chair: Jennie Martin, Chair, Bus Users UK

 

Bus services & new residential developments

Nick Small, Head of Built Environment & Infrastructure for Oxford Bus Company & Go South Coast, part of the Go-Ahead Group

 

The DfT Connectivity Tool 

Rob Singleton, Head of Planning, Planning, Housing & Transport, Department for Transport

 

Traws Cymru Virtual Stations and innovative fare pricing

Cathryn Jones, Projects Director, SYSTRA

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Panel discussion and audience Q and A

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15.00

Afternoon break

Tea & coffee served in the Function Room exhibition area

15.30

Conference Room

Closing plenary: next steps for rural buses?

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Session led by: Professor Peter White, University of Westminster

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Panellists include:

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Lydia Horbury, Director for England, Bus Users UK

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Silviya Barrett, Director of Policy and Campaigns, Campaign for Better Transport

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Damien Jones, Deputy Director for Transport Operations, Environment and Waste, Devon County Council and Chair, ATCO (Association of Transport Co-ordinating Officers)

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David Charlesworth, Engagement Manager, Transport Focus

16:30

Event Close

Speakers

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Leon Daniels OBE

Chair of Advisory Board
Bus Centre of Excellence

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Alex Mayer MP

MP for Dunstable and Leighton Buzzard

Transport Committee​

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Renee van Baar

Principal Transport Planner

Midlands Connect

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  • LinkedIn
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Caroline Whitney

England Director

Community Transport Association (CTA)

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Cathryn Jones

Projects Director

SYSTRA

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Dan Pearman

City Transport Director

Leicester City Council

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Lydia Horbury

Director, England

 

Bus Users UK​​

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Robert Davis

Sustainable Travel Lead

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Trueform​

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David Charlesworth

Engagement Manager​

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Transport Focus​

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Stephen Joseph OBE

Visiting Professor

Smart Mobility Unit, University of Hertfordshire

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Gemma Hall

Integrated Network & Partnerships Manager

Cornwall Council

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Trevor Brennan

Transport Implementation Lead

England's Economic Heartland (EEH)

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Sharon Payne

Regional Rural Mobility Manager

Rural Mobility Centre of Excellence

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  • LinkedIn
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Nick Small

Head of Built Environment & Infrastructure

Go-Ahead Group​

  • LinkedIn
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Philip Kavanagh

Transport Planner

National Transport Authority

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Silviya Barrett

Director of Policy and Campaigns

 

Campaign for Better Transport​

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  • LinkedIn
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Alistair Kirkbride

Founder​

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Low Carbon Destinations​

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Alison Edwards

Director of Policy and External Relations

CPT

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Niki Park

Head of Passenger Transport

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Norfolk County Council

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Clare Waldron

Associate Director

ITP

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Rob Singleton

Head of Planning, Housing and Transport

Department for Transport

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Charlie Hamilton

Partner

Grant Thornton

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Damian Jones

Deputy Director for Transport Operations, Environment and Waste

 

Devon County Council 

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Peter White

Emeritus Professor, Architecture and Cities

 

University of Westminster​

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Jennie Martin

Chair​

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Bus Users UK​

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  • LinkedIn
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Improving mobility in Britain’s less densely-populated places

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Thursday 17 July 2025
The Fielder Centre, University of Hertfordshire, Hatfield Business Centre

Sponsored by:

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Supported by:

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